Mastering Public Relations &
Communications Practice
Introduction:
Communications
and Public Relations are at the heart of business performance. Modern methods,
tools and channels have greatly increased its power. This lively and
challenging course is focused on developing skills and competence to practice
effectively in today’s organizational environment. This course is for the
newcomer to PR, Communications and for experienced practitioners alike. Using
the most up-to-date case studies, techniques and tools the program is both a
comprehensive introduction to PR in the Internet age and a professional
updating program. The candidates will gain insight in:
Course
Objectives:
By the end of
this course delegates will be able to:
· Examine the
role of Communications/PR in the 21st Century Organization
· Explore the
range of communications techniques and tools available
· Develop
increased skill and competency in editing and writing for print and the web
· Better manage
press relations
· Be able to running
successful events
· Manage
government relations
· Manage
community relations and social reporting
· Look after
VIPs; entertainment, etiquette and gifts
· Master internal
communications and employee relations
Who
Should Attend?
Customer Service Professionals, Managers, Public
Relations Officers, Practitioners & Personnel, Quality Management
Personnel, Customer Analysts, HR Professionals who have communications roles,
Customer Service Representatives & Professionals, Team Leaders &
Supervisors, Administrators, HR & Training Professionals, Accounts Personnel, Sales & Marketing
Professionals, Marketing Managers or Directors, Sales Managers or Directors,
Sales Trainers, Salespeople, Communication Specialists, Brand Managers,
Frontline & Reception Staff, Customer Service Representatives (CSR),
Personnel responsible for building and sustaining their company’s reputation
for customer service excellence, anyone who provides services, products or
information to internal, or external customers
Course
Outline:
The
21st Century Communicator
· Introduction and welcome
· Goal setting for the
program
· The role of Communications
PR in the organization
· The range of media and
channels
· A problem-solving approach
to PR
· Personal goal-setting for
the program
From Theory to Successful Practice
· Communications models:
implications for practice
· Psychological themes and
construction in practice
· The art of influence and
persuasion
· Ethics and communications
· Organizational transparency
and communications
· Taking and interpreting
communication briefs
The Medium is the Message
· Managing stakeholder
relations
· Managing government
relations
· Choosing channels –
matching media to tasks and stakeholders
· Writing and editing a
newsletter, newspaper or magazine
· Writing for the web
· Organizing events and
exhibitions
Management
Communication
· Improving the power of
communications in the organization
· Measuring communications
effectiveness
· Using measurement to
improve performance
· Crisis communication
· Reputation management
Putting it All Together
· Planning your career and
personal development
· Impacting positively on
your managers
· Managing up and increasing
your personal visibility
· Networking and
effectiveness
· Team working and your personal effectiveness
· Time management and work planning
| Code | From | To | City | Fee | |
|---|---|---|---|---|---|
| PR12 | 09 Feb 2020 | 20 Feb 2020 | Dubai | US$ 7000 | Book |
| PR12 | 06 Apr 2020 | 17 Apr 2020 | Geneva | US$ 9500 | Book |
| PR12 | 22 Jun 2020 | 03 Jul 2020 | Jakarta | US$ 8500 | Book |
| PR12 | 16 Aug 2020 | 27 Aug 2020 | Alexandria | US$ 6500 | Book |
| PR12 | 26 Oct 2020 | 06 Nov 2020 | Bangkok | US$ 7500 | Book |
| PR12 | 28 Dec 2020 | 08 Jan 2021 | Kuala Lumpur | US$ 7500 | Book |
|
DUBAI OFFICE
Ittihad Deira Building, |
USA OFFICE 642 E14 Street,10009-13 Manhattan, New York (NY) USA info@petrogas-training.com |
EGYPT OFFICE 52 General Kamal Hejab Street,Suez Bridge, Cairo, Egypt info@petrogas-training.com |
Certificate of Completion will be provided to the candidate(s) who successfully attend and complete the course. Training hours attendance percentage of 75% is required.
Standard course hours: 8:30 A.M. to 3:30 P.M. Informal discussions: 4:30 P.M. to 5:30 P.M.
We use a blend of interactive and hands-on methods, active participation, a variety of instructional techniques, dynamic presentations, individual and group exercises, in depth discussion, DVD’s, role-plays, case studies, examples. All of the information, competencies, knowledge and skills acquired within our training programs, are 100% transferrable to the participants’ workplace.
Pre-Test and Post-Test Assessment are applied on 5-day and 10-day programs. Also, post course evaluation and candidate’s evaluation are applied to add another level of quality measurement. Candidates’ feedback is highly appreciated to elevate the training service quality.
A- Have staff trained in the latest training and development approaches
B- Support nationalization and talent management initiatives
C- Have properly trained and informed people who will be able to add value
D- Gain relevant technical knowledge, skills and competencies
A- Develop job related skills
B- Develop personal skills in subject matter
C- Have a record of your growth and learning results
D- Bring proof of your progress back to your organization
F- Become competent, effective and productive
G- Be more able to make sound decisions
H- Be more effective in day to day work by mastering job-related processes
I- Create and develop competency to perform job well
A- 10% discount after 05 candidates’ registration.
B- 15% discount after 10 candidates’ registration.
C- 20% discount after 20 candidates’ registration.
D- 25% discount after 25 candidates’ registration.
E- 30% discount after 30 candidates’ registration
F- Higher discount rates will be offered based on work volume with different clients.
A- One extra free seat is offered on 4 candidates on the same course and dates.
B- Two extra free seats are offered on 6 candidates on the same course and dates.
C- Three extra free seats are offered on 8 candidates on the same course and dates.
D- Four extra free seats are offered on 10 candidates on the same course and dates.
E- Five extra free seats are offered on 12 candidates on the same course and dates.
Nominations to our public courses are to be processed by the client’s Training and/or HR departments. A refund will be issued back to the client in the event of course cancellation or seat unavailability. A confirmation will be issued to the relevant department official(s).
If a confirmed registration is cancelled less than 5 working days prior to the course start date, a substitute participant may be nominated to attend the same course or a 20% cancellation charge is applied. In case of a no-show, a 100% fee will be charged.
PAYMENT POLICY
Payment is due upon receiving the course confirmation, invoice and/or proforma invoice. However; the fee due can be wire transferred to our bank account directly after course completion. Our bank details are illustrated on the confirmation, invoice and proforma invoice, as well. The above documents can be communicated electronically, i.e., in a soft copy or/and in hard copy based on customer’s request.
COPYRIGHT
© 2017. Material published by PETROGAS shown here is copyrighted. © 2017. All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing in any medium, transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.
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