Introduction:

A company’s most vital asset is its customers. Without them, we could not exist in business. When you satisfy our customers, they not only help your organization grow by continuing to do business with you, but they are more likely to recommend you to friends and associates. Organizations which demonstrate a consistent customer service strategy, commitment to investing in a high-performance workforce and customer-focused systems enable extraordinary service delivery and enhanced customer relationships. This course examines how to build lasting rapport with your customers uncovering their needs to build world class customer service in any medium. It is designed to help participants develop the vital skills to manage positive customer care. You will be able to deal with customers effectively, maximize their potential and exceed their expectations. Course highlights are:
 

• Show your customers how important you believe they are
• Ensure customers will enjoy dealing with you and will do more business
• Ensure customer retention vs. recruiting new ones at higher cost
• Enable many of your customers to become advocates for your business in person and on-line
• Help your company stand out from your competitors
• Make your workplace more enjoyable and so improve staff retention which saves on recruitment and training costs

Course Objectives:

By the end of this course, delegates will be able to:

• Understand the need for customer care skills
• Identify strengths and weaknesses in the organizations customer care approach
• Ability to use influencing skills to build long term relationships with key customers
• Describe different customer behavior styles
• Be able to maximize the opportunity given by a complaining customer
• Clearly understand what exceptional customer care looks like and develop tactics to demonstrate this level of service
• Understand the importance and use of the telephone, the internet and social media in delivering exceptional customer service
• Understand how to deal effectively with anger, aggression and complaints
• Understand the importance of security and personal security
• Assess and analyze customer satisfaction

Who Should Attend?

Executives, Managers, Team Leaders, PR Managers, PR Assistants, PR Executives, PR Researchers, Marketing Assistants, Marketing Executives, Customer Relationship Management (CRM), Supervisors, Product Managers, Marketing Managers, Marketing Assistants, Marketing Executives, Business Unit Managers, Sales Managers, Customer Care Managers and Supervisors, Directors of Public Relations, Directors of Marketing, Senior Public Relations Managers, Company Directors, General Managers, Senior Managers, Engineers, Foremen, Analysts, marketing staff at any level in the organization, market research, loyalty scheme managers, Those in PR in public sector, private sector and not-for-profit organizations, Those in PR at the national, regional and community level, those working for international, global or supranational organizations, those who are keen on improving performance by taking their customers to higher levels of satisfaction, as well as customer service managers and supervisors interested in advanced customer service tools

Course Outline:

The World of Customer Service Excellence

• Excellence in customer service and what it looks like
• Identifying how excellence in front-line customer service is delivered and managed
• Assessing the quality of the service that you offer
• Concepts of customer care and the customer decision process
• Models for managing customer care
• The psychology of customer care, an outline
• Dealing with criticism, controlling anger and aggression
• Understanding what your customers say about you and your organization

Gaining a Greater Understanding of your Company’s Service Delivery

• The connection between customer service and reputation
• Examining the evidence for investing in excellent customer service
• Understanding Porters Value Chain, how do you create value for your customers
• Who are your internal suppliers and customers?
• What are the systems that help you all to deliver excellence to the customer?
• Building lasting rapport with your customers, internal and external
• Creating a lasting first impression
• Step into another person’s shoes to better appreciate their experiences and motivations

Communication Masterclass

• Achieving crystal clear communication?
• Powerful listening and questioning techniques to understand what customers need
• Typical customer behavior patterns
• Body language clues that show how others are thinking and responding to you
• Lenses or filters to communication
• Communications models
• Using perceptual positions to understand your customers’ point of view
• Choosing communication channels to increase engagement

Managing the Delivery of Customer Service Excellence

• Delivering a next generation customer experience
• Developing a customer strategy, planning for an interactive business relationship
• Change management of processes, metrics, incentives and skills to deliver the customer experience
• Benchmarking to achieve competitive differentiation
• Setting up internal information supply streams that flow through and around the organization
• Knowledge management as a customer service tool
• Using a performance management framework
• Coaching, a tool for self and others

Action Planning to Achieve Customer Service Excellence

• Developing a plan to deliver excellence
• Presenting your plan to top-tier management
• Assertiveness and what it means
• Dealing with difficult people in an assertive way
• Maintaining high standards of customer service
• Reviewing the service that you offer and reacting accordingly
• Embracing change for the good of all
• Personal development planning

COURSE LOCATIONS